Monday, 3 October 2011

What factors influence the representation of British Youth in Media?

Influences in the British youth involve a varying number of areas which can affect stereotypes and the general representation of British youth. These factors include: current events, producers, TV programming, dominant ideology, institutions, news channels, films, trends and fashion, race and religion, age and gender, sexuality.
The current trends/context while in the production of a Media text can affect how the representation of the British youth is at this time. When the London Riots were being held, the Media gave a negative representation to the British youths to the audience, presenting them as being mindless looters, while the initial idea of the riots were to give the public awareness of their feeling of being left out. Factors which mainly affected this way of representation were when mostly the burning and looting were broadcasted, and minimal of the positive and/or calm approach of some.
The producers can give any type of representation they want to the audience using the people they produce. As some producers create reality shows, a part who do a fixed winning on who is the most marketable, while representing the some British youth in a way either negatively or positively in any way the producers want. Their main purpose for creation can also be to create a stereotype representation to the British youth, especially when the programme has just started due to the fact that the audience would perceive the characteristics of the character easier when viewing a stereotype, which also leads to maintaining the stereotype itself, which can cause problems when the stereotype is negative, such as how the majority of how the British youth is being represented today.

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