The Omen (2006) Media Promotions

Dissecting The Omen’s Media:

DVD Cover:

Being taught Media knowledge, I’ve noticed how the Omen has been successful. The box’s colour-scheme is in red, white, and black, which is a convention for horror designs. This semiotics also connotes blood, which symbolises gore, which relates to the horror genre. The child’s body is is desaturated and pixelated, leaving the eyes red, which connotates an evil inside of the child.
The evil typeface of the title comes in the horror conventions which signify that this DVD cover is of horror genre.
This DVD cover attracts the audience by adding the shades of red to the cover, which make it stand out from other DVD covers on a shelf since most DVD covers may have a black casing, and, with the Blu Ray Disks being commercially available in this year, a wide contrast between red and blue makes the DVD cover stand out even more.

Trailer:


The trailer, representing the horror film, The Omen, is a remake of the first 1976 The Omen film. Applying Jack Cohen's theory of moral panic, which states that when a crisis is in progress, the media tends to target a social group as the main problem stereotypically, 20th century fox possibly released this movie in this year to synergize with the panic of the stampede in the Stoning The Devil ritual which killed 362 pilgrims in the 12th of January, 2006. The institution possibly rushed the movie to intensify the fear of the devil by representing the devil in the movie.

Website:
http://omen2006.omenchronicles.com/
The Omen's website is actually linked to the other Omen chronicles, which allows the audience to be exposed to other Omen movies, enticing the audience further into the concept of the chronicles. With The Omen films including mystery around the story, the audience will want more after each movie, which is what made the 20th Century Fox produce episodes of the movie. To the extend where the The Omen chronicles' audience amount grew further together with the technology, the institution which held The Omen applied the uses & gratification theory by connecting the movies together to fulfill the audience's needs of finding the other movies, plus, saving the audience time of searching for the other The Omen films by collaterating them into a single place, which gives the audience a sense of product satisfaction, therefore, gaining the audience's loyalty and trust upon the institution.
The minimal design in the website creates a clear and easier user interface for the audience as the episodes of The Omen have a wide mix in their release dates, in where they contain elderly audiences which may not be as skilled as the modern generations, which therefore, widens their audience pool.
The website's colour scheme compliments the genre of the film, black, to immediately inject the fact to the audience that the website is of a horror genre relevance by the colour black being perceived by the people to be related to darkness, which is what the film is connected to.